#68 OUIGO : révolution ou train au rabais ? Le Directeur Général Jérôme Laffon nous répond

from Je t'offre un rail ? · host HOURRAIL !

🎙️ OUIGO : les secrets d’un succès à la françaiseRéserve ta place pour notre 3ème Apérail à Paris le 6 novembre et ne loupe pas notre grosse annonce : https://luma.com/2rli2v83Plus besoin de présenter OUIGO, la marque low cost de SNCF Voyageurs. Mais derrière les billets à bas prix, quelle est la vraie stratégie ? Le train low cost peut-il vraiment concurrencer l’avion ou la voiture ? Permet-il de créer du report modal ? Et comment maintenir des prix aussi bas sans sacrifier la qualité de service ? Dans cet épisode, Jérôme Laffon, Directeur Général de OUIGO, répond à toutes nos questions : modèle économique, coulisses, innovations, et ambitions européennes. Un échange sans langue de bois autour de du rail en France et en Europe.→ Retrouve l'épisode sur YouTube : https://youtu.be/hr7P8K-44JY→ Découvrir tous nos itinéraires : https://www.hourrail.voyage/fr→ Notre livre « Voyager en train avec HOURRAIL ! » : https://www.hourrail.voyage/fr/blog/voyager-en-train-avec-hourrail-guide-voyage-bas-carbone🎙️ Journaliste et animateur : Benjamin Martinie🎬 Chef opérateur : Elsa Beaudeux🎤 Ingénieur du son : Axel Poulet✂️ Montage : Héloïse Giot🖼️ Miniature : Axel ReynierHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on October 26, 2025.

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