#68: Scaling Mediaplus in North America, with Tamara Alesi

Welcome to Agency Business.Tamara Alesi, CEO of Mediaplus North America, joins Brian Wieser and Olivia Morley to discuss how the Serviceplan-owned media agency is building its presence in the U.S. and Canada. Tamara explains how Mediaplus is approaching growth in North America, including its reliance on global client relationships, local market development, and a measured, profitability-focused expansion strategy.She also outlines the agency’s “house of communication” model, integrating media, creative, and technology, and shares her perspective on talent, AI, and the trade-offs between independent and holding company structures as agencies navigate industry-wide change.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.