68: Selling YOU Without Showboating...

Steve Larsen: Hey, what's going on everyone? It's Steve Larsen and you're listening to the completely epic, totally conceited and amazing episode of Secret MLM Hacks Radio. Here's the real mystery. How do real MLM-ers like us [inaudible 00:00:13] cheat and only bug family members and friends? Want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. What's up, guys? Please know that I'm joking, but honestly, this is amazing stuff. What I want to do today is I want to you guys through. A few days ago, I was thinking through where I am in my own business, my down line, and I just thought to myself, "I wonder what's the biggest people have been able to go do because of this podcast or what I'm teaching or the course? What is that?" Anyway, I decided that I would reach out to all these people and I would ask them, "What's the thing?" I got back some crazy responses. I had no idea. What's the biggest you guys have taken away? What's the biggest thing you've learned? Tell me what's the result from which you've learned. The learning part, I love being able to see people understand stuff and get epiphanies and things like that, but it's learning for a purpose, which is to make more cash, to get more people in the down line. I know that and I'm aware of that, I'm cognizant of that, and that's honestly, one of the biggest bars of success that I care about. When we're off and we're selling, I want you to think about it this way. I build a lot of sales funnels for a lot of people, for myself. Anyways, large individuals, school, you'd all know the names if I said. Anyway, I don't know if I'm allowed to. It's been fun going through and doing this. There's this really interesting thing that happens. I want you to think about your MLM's product. Can you sell your MLM's product? Yeah. Can you sell your MLM's opportunity? Right, I'm sure. Yeah, absolutely. What happens, though ... Let's say you're standing with a friend, someone that you would love, or someone that you just met, but somebody that you would like to be inside the opportunity. What happens when another person walks up and just talks up like crazy to MLM, like, "This is amazing. Oh, my gosh. This is incredible. It completely changed my life." They do that in front of someone who's not in the MLM. You'd be like, "Duh. Steven, of course, the guy is going to freak out and be amazed and be like, 'This is amazing. There really is something to this.'" There's this third party validation that's going on that matters like crazy. I remember there was a ... It's going to make me sound really conceited. There was this time, there was this event going on at Click Funnels HQ, and I had been publishing a lot. We were able to go and help a whole bunch of people. It was a lot of fun. I walked in the door, there was a bunch of people that turned around, like, "Oh, my gosh. It's Steve Larsen." They'd come up and they start taking pictures and things like that. This guy walks up and he goes, "What are you, some kind of celebrity or something?" I was like, "No, I wouldn't say that. I'm not trying to be. I really like what I do and I talk about it." Some guy next to him was like, "This is Steve Larsen. Oh, my gosh. Really incredible." Crazy. To an awkward amount. I was like, "Okay. Thank you." [inaudible 00:03:37] What happened to that guy? I feel really awkward that I just said that story. Think about it with you. Is somebody going to walk up and be like, "Oh, my gosh," whatever your name is, "You're amazing. You're incredible." I'm just trying to be real here and open and honest with you. Are there other people who will, right now, walk up when they see you and be like, "It's you in the flesh. Oh, my gosh"? I don't care what you think about him, but if the president of the United States was to walk in your house, you would go (gasps), "Wow." That awe feeling. "Wow." Have that feeling of (gasps). That feeling, that internal reaction to what is going on. Will somebody else have that reaction when you walk in the room? Guys, it is my strong, firm belief that if you want recognition in this planet, do not seek it. It is a gift that comes to those who have been actively trying to bless human societies, to bless the human race, to bless people or prospective customers, buyers. Does that make sense? People who are actually delivering real value. Don't go out and ... Guys. If anyone goes and rents cars that are fancy and takes pictures in front of them for the social media profile, I'm going to slap you. I am so against that. Be real, be ethical, be honest. When people think about your MLM, when people this about your opportunity, do they have the reaction of (gasps), "Wow. Oh, my gosh. That's amazing. Whoa"? That honor feeling. Do they have that? If they don't, it's okay. Just be honest about it. Is that there? If it's not, that's okay. If it is there, that's great. Identify why. Turn that up. That's part of what makes you talkable. You cannot talk somebody into joining your MLM. If you can, they may not be the right person to get in. Very hard to get those kinds of ... The best kinds of people I like to go recruit are the people that are hard to recruit because they're busy individuals. They have so much going on already. That is the best person on planet Earth for me to go get because they're active individuals. I don't have to hold a cattle prod to their back to get them to do anything. In order to create that feeling about what you do, who you are, your reputation, and again, I'm trying to let you know use this for good. Don't be a schmuck about it. I know that everyone listening ... By the way, we're getting 150 downloads a day on this podcast. I did not know that until I just looked at it. Really cool. Thank you so much for listening. I appreciate that. I am actively trying to change the MLM industry and thanks for joining me on this journey. Anyway, I just wanted to let you know I don't care what MLM you're in, when people either hear about it or they learn your opportunity, or they are for the first time, seeing your product, how do you create the feeling of (gasps), "Wow"? It will not be by you talking about you. That's the fastest way to feel and look and be and be perceived as conceited and a self-righteous snob. An element of credibility is still needed. How do you do that? Here's one of the easiest ways to do it. I remember I was building a funnel for this lady. She was from Australia, but she used to live in Africa. They escaped Africa. Really interesting story. I don't know if I should tell all of it because there's actually some really scary elements to it. They literally ran. There was actual gunshots. It was actually a pretty scary story. She ran. They got out of Africa where they were living and they moved over to Australia. When they were in Australia, she had to go through the incredible, ridiculous mound of paperwork that it took in order to get a visa to be in Australia. I don't know if they ran straight to Australia, but eventually, they went to do their paperwork, they got over there. She became an expert at this process. She was able to drastically and severely lower the pain needed for someone to get into Australia. We were making this funnel where in three steps, you could get a visa to Australia. She was very, very good at it. She was an expert at it. She helped a whole lot of people get in. She had all of these case studies and testimonials of people that she had helped, people who were saying, "I needed to get a visa quickly," or "I needed this," or "I needed that." The process is years for some people. What we did not do is make a video with her saying how amazing she is. That doesn't sell anybody. ...