68: SEO for Airbnb Owners: Should Your STR Listings Have a Website? with Abbey Oslin

Do you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact of a direct booking site on your STR rental bookings. Plus, tips for collecting data from your site, growing your domain authority, and promoting the site to your guests. Time-stamps:Meet Abbey Oslin of Duo Collective (0:52)SEO and how it relates to your direct booking site (3:49)Understanding SEO terms: crawling vs. ranking (6:05)Comparing direct booking sites to Airbnb (8:05)The impact of AI on short-term rental booking (10:52)The power of data from direct booking sites (14:57)Using your Google Business Profile to book your rental (16:44)Co-hosting Services (19:03) Where to start with creating your direct booking site (20:23)Building your domain through a property management platform (34:07)Promoting your direct booking site to current and past guests (38:47)Be the best in your brand and market (43:48)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Rich Results Test: search.google.com/test/rich-resultsConnect with Abbey:SEO Keywords Freebie: duocollective.com/free-seo-toolsWebsite: duocollective.comInstagram: instagram.com/duo.collectiveSubstack: duocollective.substack.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co