#68 Strategic Words: 7 Categories to Command Authority and Build Trust with David Goldberg (Part 2) episode artwork

EPISODE · Jun 14, 2026 · 1H 9M

#68 Strategic Words: 7 Categories to Command Authority and Build Trust with David Goldberg (Part 2)

from PodFather · host Roy Coughlan

Did you know that your audience decides whether to trust you, like you, or do business with you in just a quarter of a second? In Part 2 of our exclusive 5-part series with David Goldberg, CEO of Edge Studio, we dive deep into the "Strategic Words" that define your professional presence. David reveals the seven critical categories of wording that can either elevate your authority or quietly sabotage your message. From the psychological trap of "hedge words" to the simple shift from "but" to "and," this episode is a masterclass in intentional communication. Whether you are a podcaster, a business leader, or a public speaker, David’s insights will help you ensure that your first impression isn't just good—it's unforgettable.     ⏱️ Timestamps 0:00 Welcome & Introduction to David Goldberg   1:26 The Power of the First Impression: Why a quarter of a second matters   3:15 The Science of Swift Decisions: From grocery aisles to podcasting   4:50 Introducing the 7 Categories of Strategic Wording   7:56 Category 1: Being Interactive — The right and wrong way to ask questions   9:22 The "Show-Off" Trap: Why you shouldn't ask questions your audience can't answer   12:41 Visual Presence: Camera angles, hand positions, and the "fingertip" mistake   14:35 Category 2: Avoiding Hedge Words — "Probably," "Maybe," and "I think"   16:13 Strengthening Your Message: Replacing "I think" with "I believe" or "I know"   25:57 Category 3: Avoiding the Word "But" — How it negates everything you said before   27:11 The "And" Solution: Maintaining positive momentum in conversation   29:03 Category 4: Positive First Word Responses — Using "Exactly," "Absolutely," and "Yes"   30:14 Category 5: Avoiding Interrupting Yourself — Staying on track and finishing your thoughts   36:31 Category 6: Avoiding Filler Words — The "Um," "Ah," and "Like" habit   43:26 Category 7: Organizing Your Content — The importance of a clear roadmap   55:56 The "Fine" Example: How prosody (tone) changes the meaning of words   68:48 How to Connect with David: EdgeStudio.com and the "Roy's Shows Rock" subject line   69:22 Looking Ahead: Preview of Session 3   69:51 Outro: RoyCoughlan.com and the PodFather Network     🔗 Where to Find David Goldberg •Website: EdgeStudio.com •Email: [email protected] (Mention "Roy's shows rock" in the subject line for a responsive reply!) •Location: Times Square, NYC 🔗 About Your Host (Roy Coughlan) •Listen to this episode on Podbean: https://podfather.me/e/david-goldberg-strategic-words-part-2/ •Explore more podcasts: Find all podcasts at the PodFather Network •Website: RoyCoughlan.com •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations. •Virtual Assistants: VA.world •Communities: BrainGym.fitness •Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/     #Podcasting #DavidGoldberg #EdgeStudio #StrategicWords #FirstImpressions #CommunicationSkills #PublicSpeaking #AudioQuality #ProfessionalDevelopment #LeadershipCommunication #RoyCoughlan #PodFather #ContentCreation #VoiceoverTraining #BusinessCommunication

Did you know that your audience decides whether to trust you, like you, or do business with you in just a quarter of a second? In Part 2 of our exclusive 5-part series with David Goldberg, CEO of Edge Studio, we dive deep into the ”Strategic Words” that define your professional presence. David reveals the seven critical categories of wording that can either elevate your authority or quietly sabotage your message. From the psychological trap of ”hedge words” to the simple shift from ”but” to ”and,” this episode is a masterclass in intentional communication. Whether you are a podcaster, a business leader, or a public speaker, David’s insights will help you ensure that your first impression isn’t just good—it’s unforgettable.

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#68 Strategic Words: 7 Categories to Command Authority and Build Trust with David Goldberg (Part 2)

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Did you know that your audience decides whether to trust you, like you, or do business with you in just a quarter of a second? In Part 2 of our exclusive 5-part series with David Goldberg, CEO of Edge Studio, we dive deep into the "Strategic Words"...

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