68: Ten Business Lessons from Mad Men's Don Draper

Ten Business Lessons from Mad Men's Don Draper 1. Break the mold “If you don’t like what is being said, then change the conversation.” – Don Draper 2. Play on emotion “Advertising is based on one thing – happiness.” – Don Draper 3. Focus on customer retention, more than lead generation “What’s happiness? It’s a moment before you need more happiness.” – Don Draper 4. Fail fast and move on “I have a life and it only goes in one direction – forward.” – Don Draper 5. Not everything is as it seems “The reason you haven’t felt it is because it doesn’t exist. What you call ‘love’ was invented by guys like me – to sell Nylons.” – Don Draper 6. Don’t twist the truth “It wasn’t a lie, it was ineptitude with insufficient cover.” – Don Draper 7. Bring a constant stream of ideas “I’m sure you do (have ideas). Sterling Cooper has more failed artists and intellectuals than the Third Reich.” - Don Draper 8. Roll with the constant pace of digital change “Change is neither good nor bad. It simply is.” – Don Draper 9. Be brave – fail often “I’m glad this is an environment where you feel free to fail.” – Don Draper 10. Look at it another way “Everyone else’s tobacco is poisonous. Lucky Strike’s is toasted.” Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.   Enjoy the podcast?