68 | The 8 Marketing Metrics Every Business Owner Should Track with Ally from Akari Digital episode artwork

EPISODE · Apr 8, 2025 · 32 MIN

68 | The 8 Marketing Metrics Every Business Owner Should Track with Ally from Akari Digital

from The Kara Report | Online Marketing Tips and Candid Business Conversations · host Kara Duncan

There’s no shortage of marketing advice out there—but if you’ve ever felt like you’re doing all the things and still not seeing results, this episode is your sign to stop guessing and start tracking what actually works.In this episode, I’m joined by data-backed marketing strategist Ally from Akari Digital, who helps small business owners cut through the noise and make smarter marketing decisions using real data. We talk about Google Analytics, the most important (and actually useful) metrics to track, and how to uncover the hidden bottlenecks that might be slowing your business down.If you've ever said, “I know I should be looking at my numbers… I just don’t know where to start,” this episode is the perfect starting point.🎙️ In This Episode:The 4 stages of the customer journey—and what to track at each oneHow to use Google Analytics without feeling overwhelmedThe most common (and costly) tracking mistakes business owners makeHow to identify what’s actually driving your leads and sales🎁 Bonus: Grab Ally’s Google Analytics Self-Audit Tool for just $1 using the code KARAREPORT — it includes a step-by-step dashboard, walkthrough video, and a bonus lesson on UTMs to track where your traffic is coming from: https://akaridigital.thrivecart.com/google-analytics-self-audit/?coupon=KARAREPORT🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/68Connect with Ally from Akari Digital: https://akaridigital.ca/Follow Ally on Instagram: https://instagram.com/akaridigitalLearn more about working with our team: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

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There’s no shortage of marketing advice out there—but if you’ve ever felt like you’re doing all the things and still not seeing results, this episode is your sign to stop guessing and start tracking what actually works. In this episode, I’m joined by data-backed marketing strategist Ally from Akari Digital, who helps small business owners cut through the noise and make smarter marketing decisions using real data. We talk about Google Analytics, the most important (and actually useful) metric...

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68 | The 8 Marketing Metrics Every Business Owner Should Track with Ally from Akari Digital

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