68 | 🔊 The Dark Truth About Sound Manipulation in Politics and Business 🎧😱 with Adam Slater (Clarafy Research)

Adam Slater is an opinion researcher and the founder of Clarafy Research.In this episode of Good Revenue, host Neeta Bidwai and Adam Slater cover:• Lessons learned from insights work in politics which apply to the business world• The nuances of polling as a tool in capturing public sentiment and its applications in business and politics• The critical role of focus groups in extracting genuine emotions and the art of effective moderation• Exploring the surge in podcast influence and its effectiveness in engaging new target audiences, particularly among swing and low-information voters (and customers)• Sound as an emotional catalyst—how audio design can subtly sway public perception and reinforce messaging• The need for genuine and continuous engagement with audiences for effective decision-making• Strategies for implementing insights into reputation management and long-term business planningAdam's extensive experience in political and business insights provides valuable knowledge for executives aiming to improve decision-making and strategy. Tune in to learn how to more effectively use customer insights to drive business results._Where to find Adam:https://www.linkedin.com/in/adamslater8/https://www.clarafy.co/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Adam Slater and Clarafy Research00:45 The Role and Misconceptions of Polling02:23 Polling in Politics vs. Business08:28 Focus Groups and Qualitative Research14:39 The Power of Podcasts in Political Campaigns18:57 The Importance of Sound in Messaging26:47 Practical Applications of Insights in Business38:23 Challenges and Future of Insights43:39 High Performance Companies & Conclusion_Referenced:• System 1 and System 2 (Daniel Kahneman): https://bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/943943?ean=9780374533557 • Paris Underground Sound System: https://scholarblogs.emory.edu/nbbparis/2019/06/05/the-music-of-the-metro/ • Universal recognition of three basic emotions in music (2009): https://pubmed.ncbi.nlm.nih.gov/19303300/ • Sound and Emotion (1992): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0096-1523.18.2.394• Sound and Emotion (2003): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.129.5.770FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.