68. The Intersection of Innovation & Marketing, with Dr. Leigh George

On this week's episode we look at the intersection of innovation and marketing. Among the topics we discuss are:Why marketing touches more areas of a business than ever beforeThe concept of "the visual web" and why looks matter when it comes to marketingHow to go about reverse engineering your company’s social media strategyDr. Leigh George joins us to discuss those topics and more. Dr. George is the Founder & CEO of Freedom, a boutique consulting company that helps organizations that feel stuck clear the way for innovation. She was previously the Director of Marketing and Communications at URAC, the VP of Social at Ogilvy, and the Director of Strategy at R2Integrated. Dr. George is one of the few people in the country with a PhD in Branding History and Theory, which she earned from Binghamton University. To learn more about Dr. George and her company, please visit www.findfreedom.co or follow Leigh on Twitter at @LeighGeorge.