#68 The Katelyn Bourgoin Route

In this episode, Katelyn Bourgoin, founder of UNIGNORABLE, discusses her journey from the restaurant industry to entrepreneurship, focusing on customer research, brand consulting, and building a personal brand. She shares her experience with a failed tech startup and a short-lived barbecue business before transitioning to a content-driven model through her newsletter, Why We Buy. Katelyn explains how the newsletter gained sponsorships and became profitable during a challenging time in her life, including her husband’s injury.She talks about shifting from consultancy to productized services, using AI to create valuable content, and evolving her business model to help entrepreneurs find their unique brand message. Katelyn also reflects on UNIGNORABLE’s growth, a program designed to help entrepreneurs define their “ownable idea,” and how it evolved after several iterations.Katelyn reveals the challenges of balancing multiple ventures and raising a family, including burnout, and her goal of creating a scalable, high-impact service business with a partner. She is now focused on building a sustainable business that operates independently of her.(00:00) Intro(00:50) Agency roots and scaling frustration(01:43) VC startup lessons and failures(02:39) The importance of customer research(04:16) Why We Buy's rapid growth(06:21) Family challenges while going all in(10:46) Transition from sponsors to products(14:40) Contemplating a business pivot(16:58) Selling Why We Buy business model(20:18) UNIGNORABLE's origins with Demand Curve(22:53) Cancer scare and finding a partner(25:43) AI commoditizes expertise for entrepreneurs(30:23) The importance of making it their idea(37:56) Productizing ownable ideas for entrepreneursFollow Katelyn on LinkedIn: https://www.linkedin.com/in/katebour/Check out UNIGNORABLE: https://www.beunignorable.com/–Build a repeatable inbound motion and stabilize your revenue: ⁠https://duoconsulting.co/⁠Each week, we share a new framework, concept, or example of how solopreneurs are scaling from $25,000 to $60,000+ per month: ​​⁠https://www.howsolosscale.com/⁠