#68: Use the Off Season Like a Marketing Pro – Part 1

The installs may be slowing down, but this is not the time to go quiet.  In this episode of The Landscaping Growth Script, we’re kicking off a two-part series designed to help luxury outdoor product and service businesses make the most of their off-season.  Host Katy Doss breaks down 5 key marketing moves to set you up for a profitable and less chaotic 2026 — from refining your messaging and using AI the right way, to overhauling your visual assets and finally getting that truck wrap redesign off your to-do list.  Whether you’re a landscape pro, outdoor builder, or custom lighting company, this checklist is your playbook for using the slower months to get ahead (instead of just catching your breath).  If you want better clients, smoother systems, and marketing that actually supports your sales — this is where it starts.  What You’ll Learn:  The one messaging mistake most outdoor brands are still making  How to use AI as a tool — not a crutch  Why pro photography is a non-negotiable for high-end brands  How to finally get your designs, mailers, and signage done  Why “boosting posts” isn’t a real ad strategy  Download the free Off-Season Checklist at scriptmarketingco.com/resources, and get ready for a smarter, smoother 2026.    Other episodes and guides mentioned: Step-by-Step Guide to Create your Unique Selling Position #66: Custom ChatGPTs: Your Secret Weapon for Sales and Sanity 16 Questions to Ask Before You Hire a Pro for Your Digital Ads