#68: Visual Search & Beyond: Marketing Possibilities with Image Recognition

from Likely Marketing · host Shivendra Lal

In this episode, we explore the transformative potential of visual image recognition technology and how businesses can harness it to stay ahead. Learn how D2C and retail marketers can use this tech to improve online discoverability, drive engagement, and offer personalized customer experiences. 🔍 Key Highlights: How visual image recognition works, powered by AI and CNNs. Real-world applications in retail, healthcare, and security. Examples from brands like ASOS, IKEA, and Coca-Cola showcasing the tech’s ability to boost sales, enhance inventory management, and analyze consumer trends. The role of augmented reality (AR) and tools like Google Lens in reshaping customer interactions. As we head into 2025, discover how adopting this game-changing tech can redefine marketing strategies and create unforgettable customer experiences. Tune in now! (00:00) Intro (00:41) What is visual image recognition and how does it work? (04:07) Visual image recognition applications for businesses (05:14) How are D2C and retail brands taking advantage of this tech? (07:47) Conclusion 👉🏻 Apple Depth Pro for Marketers: Enhance Visual Realism, Boost Engagement

Episode metadata supplied by the publisher feed · Published Jan 20, 2025

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#68: Visual Search & Beyond: Marketing Possibilities with Image Recognition

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