68 - What if the advertising industry helped create a positive future for humanity?

The advertising industry is one of the key things driving the levels of consumption that are pushing us towards climate breakdown. But there are people within the advertising industry who are trying to push things in a different direction. In this episode, we speak to Lisa Merrick-Lawless of Purpose Distruptors, and strategy director and writer Michael Hines, to enter into a future in which the advertising sector has stepped up as a key driver in the change we need to see. As always, I'd love to hear your thoughts... In the podcast a couple of things are mentioned, the first is the Purpose Disruptors 'Advertised Emissions' report, and the second is their 'Good Life 2030 Documentary'.