#68 WHO you sell to is more important than WHAT you actually sell

Back when I was new to marketing and running my own agency, I used to believe that if enough people knew about how awesome a product really is - then it would be a massive hit.Now while there is an element of truth in this, and it is technically true - it's a  long, hard, slow way to build a business. Let me explain. If you have to educate people first why your product or service is the best - and they're not already looking for it - your marketing has to work doubly hard because you have to invest in creating education marketing for them first to make them realize that they even have a need in the first place. It's far easier if the people you are looking to serve are already looking for your kind of product or service. That way, all your marketing needs to do is channel their demand - NOT create the demand.In other words the WHO of who you're selling to - is the most important thing! Far more important than leaping ahead to what you're selling.  That's why the Client Stampede Formula begins with Step 1 - identifying your starving target market.Listen in and see why The Who is so critical .Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine,  Monday Marketing Gold https://www.bolderlouder.com/marketing-goldGET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.