#68: Why content feels so hard sometimes (and what to do about it) with Maude MacDonald

Welcome back to Content Magic! In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are in the same mastermind and have met IRL. We are chatting about the role of creativity in business and in creating content, how to unlearn some of the content stuff we've been taught and how to get out of a content creation rut. We also talk about how to find joy in creating content that feels authentic and not forced. Maude also shares the pressure she feels to constantly produce Instagram-friendly content and we get into why connection is overtaking conversion, and the power of sharing personal stories—even when it’s scaryIf you've been craving more creative freedom, tune into this episode! 03:44 Early Reels Success Strategy06:57 Social Media Sharing Struggles12:03 Content Creation Hurdle: Too Close15:41 Embrace Fearless Thought Leadership19:03 Acronyms and Leadership Insights21:05 Quilting Industry Shifts and Trends25:34 Embracing Humor in Content27:22 Ideas Management for Creatives31:05 Visual Appeal in Client Engagement36:50 Storytelling and Connection38:01 "Lessons from Unexpected Memories"40:51 Managing Ideas for Later UseCONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerCONNECT WITH MAUDE! Instagram: @theretroquilterWebsite: theretroquilter.comShop: Retro PatternsOffer: The Maude SquadThis episode was mixed and edited by Cardinal Studio.