#68 - Why Law Firm Growth Starts with Brand (Not Just Lead Generation)

In this episode of Sharp Strategies Sweet Success, Kevin Daisey, co‑founder of Array Digital, joins me to unpack why digital PR, SEO, reviews, and PPC only work when your law firm is committed to brand consistency. We talked about why digital PR is becoming a smarter, more brand-aligned replacement for link buying, and how the best firms build processes that make five-star reviews feel personal, not transactional. We also got into PPC myths (including why Performance Max is usually a red flag) and the power of pairing lead generation with genuine brand familiarity. Tune in if you’re in the weeds of legal marketing, this one will get you thinking bigger. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe