68: You Don't Need Headshots, You Need a Brand Shoot That Helps You Sell with Ashley Ice

Summary:Ashley Ice is the brand photographer behind all the beautiful new photos on my website and I’m so excited to have her on the show. She shares how to get photos you are obsessed with and the difference between headshots and a brand photoshoot (and WHY you need to know this before investing). We talk about how she works with her clients, what makes her process different, the 3 things you need to be ready for your own brand photoshoot as well as my own experience and much more. If you need to update your photos, you’re thinking of refreshing your images for your marketing or website, or you're just curious, this is the episode for you.TakeawaysAshley’s fine art background and wedding photography perfectly positions her to be an expert in brand photographyA brand photoshoot should include 25% of your face and 75% of you working or doing your craft.Ashley’s process includes 2 preparation meetings which are crucial for a successful shoot.Ashley’s white glove experience offers everything you would need for your brand photoshoot from makeup and hair, to videography and iPhone video.Professional photos are an investment that can last 3-6 months for content and up to years for your website.Ashley shares the 3 things you need to prepare for your photoshootOngoing marketing support is essential for maximizing the value of your photos, which is a service Ashley is expanding into.Links Mentioned:Ashley Ice websiteFollow Ashley on InstagramHouse of Editorial View the Rebranding and Website ServicesBook a Free Discovery Call with RuthAnn Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 The Journey of Rebranding02:55 From Weddings to Brand Photography06:03 Understanding Brand Photography vs. Headshots07:34 The Importance of Pre-Shoot Planning08:29 The Role of Makeup in Brand Shoots11:18 Working with Clients Remotely14:13 The Value of Professional Brand Photography17:31 Getting Started with Brand Photography20:09 The Future of Ashley's Business