682: This podcast is a leaf

I've talked before about the value of creating a true 'mythology' around your business and brand. These tales revolve around your Origin Story and your Value Proposition, but speak to both your audience (marketing) and your employees (culture). But perhaps nature is a better model for this analogy. Perhaps a tree. Each story – each leaf – is presented in a unique way and captures a unique sliver of light (attention) and brings it back to the trunk (value). The origin story is the seed, of course ;-) (P.S. Trees are WAY SMARTER than you think.)