683: The Silent Studio Killer - What Happens When You Skip Market Research with hosts Heather Garrick and Alina Cooper
Episode 683 of the The Business of Boutique Fitness podcast, hosted by Lise Kuecker, titled "683: The Silent Studio Killer - What Happens When You Skip Market Research with hosts Heather Garrick and Alina Cooper" was published on October 23, 2025 and runs 19 minutes.
October 23, 2025 ·19m · The Business of Boutique Fitness
Episode Description
Studio owners often are so focused on their aesthetics or operations that they bypass a critical success factor: market research. Without it, their business decisions are simply guesses.
Join Alina Cooper and Heather Garrick for an overview of how to do your homework in Episode 683: The Silent Studio Killer: What Happens When You Skip Market Research.
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Local landscape: examine your competitors' pricing, branding, schedules, etc.
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Audience analysis: study demographic details of your avatars
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Feedback forums: conduct surveys, focus groups and informal chats
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Deep data dive: leverage valuable analytics from your booking platform
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Call to action: regularly evaluate and act on insights to enhance your business
Your perception isn't always reality, so use market research to inform your decisions—and save you critical problems, time, money and headaches. Cue Episode 683.
Catch you there,
Lise
PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
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