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687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users episode artwork

EPISODE · Oct 1, 2018 · 26 MIN

687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

from App Marketing by App Masters · host Steve Young

We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns. Matt Horiuchi is the Director of User Acquisition at Calm.

What this episode covers

We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns. Matt Horiuchi is the Director of User Acquisition at Calm.

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687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

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Frequently Asked Questions

How long is this episode of App Marketing by App Masters?

This episode is 26 minutes long.

When was this App Marketing by App Masters episode published?

This episode was published on October 1, 2018.

What is this episode about?

We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure...

Can I download this App Marketing by App Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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