687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

from App Marketing by App Masters · host Steve Young

We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns. Matt Horiuchi is the Director of User Acquisition at Calm.

Episode metadata supplied by the publisher feed · Published Oct 1, 2018

Embed this episode

Attribution link and audio player

Ready to play

687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

0:00 26:26

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of App Marketing by App Masters?

This episode is 26 minutes long.

When was this App Marketing by App Masters episode published?

This episode was published on October 1, 2018.

Can I download this App Marketing by App Masters episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!