687: How to Build Your Brand Online Using SEO, Podcasting, and Video with eWebResults CEO Matt Bertram

What this episode covers

Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content. What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download. https://www.youtube.com/watch?v=6m3Z0uq3xuc Quotes “If you always keep in mind who you're targeting and what that customer journey is, and if you're adding value along the way, you're going to be 90% there.” - Matt Bertram “It's the integration of behavioral science, understanding what's going on with the analytics, and coming up with a way to communicate and tell a story to the end user. This way, you have them connect with you, move them along a path, and get them to take action.” - Matt Bertram “I love connecting with people. I also love trying different things online, seeing what happens, and then sharing that data and connecting with other like-minded people, like your audience, who love to find out.” - Matt Bertram Takeaways 00:56 Increased competition in the SEO industry requires companies to allocate budgets for online visibility and search rankings. 01:43 Storytelling through video content is an effective way to engage and connect with clients. 02:05 LinkedIn is encouraging content creation on its platform, presenting an opportunity for businesses to build their brand. 06:25 Customized internet marketing strategies that focus on providing value and understanding the customer journey are key to success. 09:19 Integrating behavioral science insights can help improve communication and service delivery for marketing agencies. Resources 612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram (previous appearance) EWR Digital: Dominate Your Industry with Data-Driven SEO & Digital Marketing | 26+ Years of Proven Success for Market Leaders. Matthew Bertram: Respected digital marketing strategist, SEO expert in Houston. Known for his influential podcasts, columns and books on brand building and SEO. Connect with Matt Bertram on LinkedIn

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