688: The narratives that connect us to our customers

Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp