689: Innovating (and increasing revenues!) by using what you ALREADY have w/ Traci Robinson-Williams

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Traci Robinson-Williams, the mastermind behind the concept of “Marketing Powered Innovation.” With her expertise in marketing-powered innovation, Traci shares valuable insights and strategies to optimize existing assets and achieve meaningful results. From expanding your focus to embracing the customer experience, Traci provides actionable tips for listeners to apply to their own businesses. Join us as we explore the intersection of innovation and marketing with Traci in this thought-provoking episode.ABOUT TRACITraci Robinson-Williams is an Innovation & Technology Business Strategist who founded and leads Claroti, Inc. Previously, she led the Market Insights function for GitLab. Prior to GitLab, she helped envision, develop, and evangelize emerging technology solutions and capabilities for Accenture Federal Services. In previous roles at Accenture, Verizon Wireless, and other companies, she also led integrated go-to-market efforts, identified new areas of business opportunity, provided strategic counsel to executive leadership, and drove market-facing thought leadership activities.She has led strategic go-to-market initiatives across a variety of industries including management and technology consulting, professional & IT services, cyber security, wireless, telecom, hospitality, IT hardware & software, and public sector. She holds a B.S. in Business & Marketing and an MBA with a concentration in Global Management.LINKS & RESOURCESVisit Claroti’s WebsiteConnect with Traci on LinkedIn