#69 - Conversational Funnels with Josh Thomas

In this episode of Referrals Done Right, Scott sits down with Josh Thomas, co-founder of Anabots AI and host of two podcasts, to uncover a game-changing strategy for generating leads and building relationships through targeted podcasting. Josh shares how his unique conversational funnel system turns 12-minute interviews into meaningful connections and revenue-generating opportunities.What You’ll Learn in This Episode:The Power of Conversational Funnels: How to leverage short, targeted podcast interviews to build relationships with ideal clients or referral partners.Why Relationships Matter More Than Reach: Why focusing on the relationship with your guest is far more impactful than chasing listeners or downloads.Turning a Podcast into a Revenue Machine: How to structure your podcast to transition naturally from storytelling to genuine business opportunities.Practical Steps to Start Your Own Funnel Podcast: Tips for creating a system that saves time, builds authority, and delivers measurable results.Scaling Your Efforts with Intentionality: Why this method is more efficient, cost-effective, and scalable compared to traditional lead generation tactics.Join Scott and Josh for a deep dive into creating meaningful, value-driven connections through podcasting, and learn how you can transform your conversations into lasting partnerships and exponential business growth.---Episode Markers:(0:00) - Intro to Josh Thomas(1:15) - Conventional & Unconventional Leads(2:25) - Streamlined Conversation(3:35) - Jump & Figure It Out(5:45) - Intentional About Creating Opportunities(6:30) - Laser Focusing on What's Relevant & PINO Concept(10:30) - Become Your Own Sponsor(12:50) - Can I Pick Your Brain?(14:30) - Insurance Agent Examples(16:15) - Legendary Mortgage Brokers(18:00) - Just Show Up, Talk & Close(18:30) - Anchor Offer(20:25) - Investing in Referral Partners & Follow Up Opportunities(21:10) - Love Living Local 315(22:30) - Logistics & Extra Touches(24:00) - How Josh Can Help(27:00) - Custom Plan From Josh(30:50) - Multipurpose Podcasts---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesJosh's Links:Conversations Funnels - https://conversationalfunnels.comAnabots - https://anabots.aiLinkedin - https://www.linkedin.com/in/jtliterallyFacebook - https://www.facebook.com/jtliterallyInstagram - https://www.instagram.com/jtliterallyThe Do Zone - https://podcasts.apple.com/us/podcast/the-do-zone-business-growth-and-productivity/id1607168144Basic Business AI - https://podcasts.apple.com/us/podcast/basic-business-ai/id1759009825---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.