69: Dominate Black Friday Using This Strategy

In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, Black Friday. Black Friday is always great because a lot of people are kind of conditioned to purchase things at that time, and Tim and Randy will talk about how gym owners can leverage that in their businesses.They will also share the winning strategy that they’ve used for years to dominate Black Friday and add upwards of $50,000 to their business in a single weekend. Listen in to learn how you can implement this strategy this Black Friday!Key Takeaways:The importance of keeping your clients accountable during the holidays (02:40)The unspoken loss of clients that happens in January (04:11)Making $25K+ in just two days with great Black Friday deals (07:58)Real success story from using Tim and Randy’s Black Friday funnel (13:45)The problem with challenges and trials offered for gym clients (18:44)Stop coming up with the next gimmicky thing to get people in the door (21:34)Over-delivering on the content for your lead magnet (23:05)The direct response bubble burst for fitness (27:51)Additional Resources:Marketing Talk with Fitness Professionals Facebook Group--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!