#69 Jason Hardrath

Send us Fan MailHave you ever wondered who truly holds the rights to Fastest Known Times and how influencers and athletes navigate this complex dynamic? Jason Hardrath joins us to celebrate our 100th episode and offers an insider's perspective on this debate while taking us on a journey through his recent high-altitude exploits in Papua New Guinea. With a nod to the evolving landscape of endurance sports, Jason provides updates on remarkable athletes like Chris Fisher in Patagonia and Nathan Longhurst in New Zealand, underscoring the power of storytelling in capturing the public's imagination and securing vital sponsorships.Our conversation with Jason unveils the shifting expectations within the sports industry, where athletes must now be adept storytellers and networkers to thrive. We share personal insights on how athletes can effectively market themselves in collaboration with content creators, crafting narratives that resonate with audiences and brands alike. This episode also highlights the exciting processes involved in assembling expedition teams, akin to the thrill of putting together your own team of Avengers, and the complex team dynamics that come with it.As we navigate the crossroads of adventure and existential musings, we ponder the potential consequences of AI and simulation theory, and their implications for humanity's future. This thought-provoking discussion explores the philosophical questions faced by ultra athletes, while contemplating the potential for an athlete-owned FKT management structure. Alongside these deep reflections, we share exciting previews of upcoming episodes featuring incredible stories from the world of mountain running. This captivating blend of adventure, personal growth, and philosophical inquiry is sure to inspire and engage listeners.Check out ultimatedirection.com for all your hydration solutions needs! Use code steepstuffpod for 25% off your cart at Ultimate Direction Jason Hardrath IG - https://www.instagram.com/jasonhardrath/?hl=enJason's Website - https://www.jasonhardrath.com/Journey to Infinity - https://www.youtube.com/watch?v=HzqeUuIFUcA Use code SteepStuff for 20% your cart on Sidas.usFollow James on IG - @jameslaurielloFollow the Steep Stuff Podcast on IG - @steepstuff_podFollow Sidas USA on IG - @sidas_usa