EPISODE · Jan 6, 2025 · 1H 1M
#69 - Jeff Cohen from Amazon Ads (English Original Version) | #retailmediaspecial
from wieCommerce? · host Kristina Mertens und Max Rottenaicher
Today we have a very special guest on the show: Max had the great pleasure of speaking with Jeff Cohen from Amazon Ads. Jeff is a tech evangelist and in his role helps brands and partners to be more successful with Amazon's advertising products. Together they went through a variety of topics, from live sports like the UEFA Champions League on Prime Video, to Amazon's technology for running and measuring campaigns in a cookieless future, to Amazon's AI offering and much more. For those who don't know: Max has worked at Amazon and in the wider eCommerce and online marketing industry for over 10 years. He currently works at amerge, a technology and services provider in this space that is an official Advanced Partner of Amazon Ads. During this episode you will occasionally hear references to this. On some of the questions, especially the technical ones, they've dived deep into the topic, which we know can be a little overwhelming if you're not in that particular industry. So if there's anything you'd like to understand better, or if you have any general feedback on this episode, just get in touch via LinkedIn or ask your question in the comments section. Connect with our guest > Jeff Cohen on LinkedIn wieCommerce? Social Links > LinkedIn > Weitere Plattformen Credits Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle
What this episode covers
Today we have a very special guest on the show: Max had the great pleasure of speaking with Jeff Cohen from Amazon Ads. Jeff is a tech evangelist and in his role helps brands and partners to be more successful with Amazon's advertising products. Together they went through a variety of topics, from live sports like the UEFA Champions League on Prime Video, to Amazon's technology for running and measuring campaigns in a cookieless future, to Amazon's AI offering and much more. For those who don't know: Max has worked at Amazon and in the wider eCommerce and online marketing industry for over 10 years. He currently works at amerge, a technology and services provider in this space that is an official Advanced Partner of Amazon Ads. During this episode you will occasionally hear references to this. On some of the questions, especially the technical ones, they've dived deep into the topic, which we know can be a little overwhelming if you're not in that particular industry. So if there's anything you'd like to understand better, or if you have any general feedback on this episode, just get in touch via LinkedIn or ask your question in the comments section. Connect with our guest > Jeff Cohen on LinkedIn wieCommerce? Social Links > LinkedIn > Weitere Plattformen Credits Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle
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#69 - Jeff Cohen from Amazon Ads (English Original Version) | #retailmediaspecial
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