69. Jordan Metcalf - Turning Your Hobby Into Your Job, Auditing Your Creative Career, Pivoting, How Artists Become Products, And Experimenting & Keeping It Interesting

Jordan Metcalf is a South African-born, Portland-based graphic designer, creative director, and artist. After over a decade of independently designing brands and exploring new ways to help tell stories through diverse and experimental lettering projects for clients like Nike, Apple, National Geographic, and others, he made the move to a full-time position in a brand studio in 2019 to focus on larger scale projects and collaborations. He currently spends his days as a creative director helping craft identities, spaces, and experiences for projects ranging from independent hotels to animation studios. He invests his free time getting dusty while trying to become a less amateur woodworker. What I especially loved about this show is how Jordan steered the conversation toward other important aspects of a creative career which have to do with solid values, honesty, and empathy for the people you work with and for. Full show notes at martinaflor.com/podcast