#69 - Stefan Lavén - Transforming Sports with Data episode artwork

EPISODE · Sep 7, 2025 · 38 MIN

#69 - Stefan Lavén - Transforming Sports with Data

from Sport Views Podcast · host Sport Views Podcast

What if understanding data is the missing piece of a successful sports club?With over 25 years in the technology industry, Stefan Lavén is a visionary leader dedicated to leveraging data to transform the sports and entertainment sectors. As the CEO and Founder of Data Talks, he has developed a Sports Customer Data Platform (CDP) that enables sports organizations to harness supporter data, enhancing ticket and merchandise sales. Stefan's journey from consultancy to creating a product that serves over 500 customers, generating approximately $250,000 in monthly recurring revenue, showcases his commitment to innovation and growth. Beyond Data Talks, he co-founded SportsTech Sweden, aiming to elevate Swedish SportsTech to a world-class standard.Here are some of the highlights of the episode:1.50 - First sports experience4.20 - The start of Data Talks11.50 - How did they go international?15.25 - What are Data Talks actually doing?18.05 - Success case: Supporter growth and revenue26.20 - Leadership style - team first28.50 - SportsTech Trends33.15 - Future of Data Talks36.00 - Listener questionContact Stefan LavénLinkedIn Follow Data TalkWe do this together with our collaboration partner Sportidealisten, the management and job platform only for the sports industry, get help from sports consultants and find your dream job or dream candidate today. Head over to ⁠sportidealisten.com⁠ to learn more.Join us and our guests behind the scenes on Instagram, find us @⁠sportviewspodcast⁠.If you got any feedback or want to recommend any future guests feel free to let us know on Instagram or send us an email at ⁠info@⁠sportviewspodcast.se⁠Learn more about the podcast and suggest guest and topics to us at our website ⁠sportviewspodcast.se⁠If you enjoyed this, please give us a review so more people like you can find this and other inspiring episode from us.Find our podcast at your favorite podcast platform, search Sport Views Podcast.Connect with us!Jakob - ⁠LinkedIn⁠ | ⁠Twitter⁠Filip - ⁠LinkedIn⁠ | ⁠Instagram⁠ | ⁠WWW⁠Logo: Markus Wikenstål (⁠www.markuswikenstal.se⁠)That’s a wrap, see you in the next episode!Vi säger så!

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