69. The Future of Food: Indoor Farming That Wins With Brandon Martin, Local Roots Farms

69. If 52% of produce is wasted and nutrients degrade before food hits the shelf, your supply chain is broken. And broken systems cost you margin, trust, and growth. In this episode, I sit down with Brandon from Local Roots to unpack how controlled environment agriculture is collapsing the traditional produce supply chain. Instead of shipping leafy greens 2,000 miles over 8–12 days, Local Roots grows nutrient-dense food in precision-controlled shipping containers located at distribution centers. The result? Longer shelf life, predictable yields, zero pesticides, dramatically less water usage, and the ability to enhance antioxidant profiles without genetic modification. We explore how reducing spoilage improves retailer profitability, how demand-based production eliminates waste, and why this is a supplement—not a threat—to traditional farming. If you care about resilient supply chains, sustainable growth, and delivering real value to today's health-focused shopper, this episode matters. Strategies To Meet Your Business Goals, and then explore additional episodes to go deeper into building profitable, future-ready CPG brands. Get instant access on the show webpage: RetailSolved.com/session69