69. The Man Who's Scenting All of New York (w/ Principal Perfumer Frank Voelkl!)

*REQUIRED LISTENING* Frank Voelkl—Principal Perfumer at Firmenich, and creator of cult-classics like Santal 33, Glossier You, The Noir 29, and yep, even Axe— is in the Perfume Room today!! Frank shares what it takes to set a trend, actually setting it, and of course, what happens next (hint hint: copycats, dupes, etc.). We talk about why being a perfumer isn't all coming up roses (sometimes it's musk, and woody notes too hehe), Frank's most personal creations, fragrance family trees, how the fragrance consumer's desires have shifted over the last few decades, and artistically-speaking, when and why you'd use a synthetic note versus a natural one.  FRAGS MENTIONED: Aedes de Venustas 16A Orchard, YSL Kouros, Paco Rabonne, Azzaro, Glossier You, Axe, Le Labo Santal 33, MCM Ultra, Chantecaille Tiare FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)