#69 Tifany Mazza: Building a Purpose-Driven Marketing Career & Agency in a Changing Digital Era

Tifany Mazza joins us on The PreVetted Podcast for an inspiring conversation about building a meaningful career in digital marketing, transitioning into entrepreneurship, and staying relevant in one of the fastest-evolving industries in the world.With more than a decade of experience growing brands online, Tifany is the Founder and Digital Marketing Director of tykio., a Google-certified digital partner based in Silicon Valley. She has led data-driven campaigns for global brands including Nestlé, Royal Caribbean, Lady Gaga’s Haus Labs, RedCoach, and others across the U.S., Latin America, and Europe. Beyond agency life, she also launched Not2Die4, a curated vegan marketplace that reflects her personal commitment to ethical and cruelty-free living.In this episode, Tifany openly shares her journey—from discovering her passion for digital at a young age, to becoming an e-commerce manager in Latin America, to taking the courageous leap of starting her own agency. She talks about the moment she told her employer, “Either I go work for another company or I start my own and you become my first client”—which set the foundation for building tykio.We explore what it really takes to build an agency from the ground up: the challenges of scaling, delegating, protecting quality, earning client trust, and growing a remote team across multiple countries. She also reveals the mindset shifts that helped her evolve as a leader—crediting great mentors and personal growth for reshaping how she leads teams and projects today.Tifany breaks down one of her favorite client success stories: a multi-channel brand expansion into a new market, powered by a mix of paid media, PR, and influencer marketing that generated 3,000 sales in the first month. She explains how the win was only possible because of an integrated strategy that prioritized both brand awareness and performance marketing.A big focus of the episode is career advice for marketers. Tifany shares:- The #1 skill new marketers need today (adaptability)- Why ignoring AI is the fastest path to becoming irrelevant- How marketing careers are changing—and how to evolve with them- Why personal branding is non-negotiable for anyone who wants to start an agency- The importance of using AI as a tool to enhance creativity, not replace itAbout Tifany Mazza:- https://www.linkedin.com/in/tifanymazza/- https://tykio.com/About Federico Ramallo ✨👨‍💻🌎🚀 Software Engineering Manager | 🛠 Founder of DensityLabs.io & PreVetted.ai | 🤝 Connecting 🇺🇸 U.S. teams with top nearshore 🌎 LATAM engineers- 💼 https://www.linkedin.com/in/framallo/- 🌐 https://densitylabs.io- ✅ https://prevetted.ai🎙 PreVetted Podcast 🎧📡- 🎯 https://prevetted.ai/podcast- 🐦 https://x.com/PrevettedPod- 🔗 https://www.linkedin.com/company/prevetted-podcast00:00 Introduction to Tifany Mazza and tykio.02:33 Tifany's Journey into Digital Marketing04:52 Adapting Marketing Strategies Across Cultures07:07 The Leap to Entrepreneurship09:23 Challenges in Scaling tykio.11:31 Balancing Creativity and Analytics in Marketing13:39 Understanding Attribution in Marketing Campaigns16:09 Client Success Stories and Long-term Relationships18:10 The Importance of Team and Client Satisfaction20:36 Essential Skills for Modern Marketers22:46 Embracing AI in Marketing25:15 Continuous Learning and Community Engagement27:41 Advice for Aspiring Agency Owners28:54 Final Thoughts and Closing Remarks