#69: Use the Off Season Like a Marketing Pro – Part 2

You’ve got the time — now it’s time to use it wisely.  In Part 2 of our Off-Season Checklist series, Katy Doss dives into the backend systems and strategies that help luxury outdoor brands close more deals and create better client experiences.  If Part 1 was about visibility, Part 2 is about what happens after they find you. We’re talking email automations, Google profile cleanup, getting on video (even if you hate it), offboarding clients like a pro, and tightening up that sales process so your proposals actually convert.  Because affluent buyers expect more — and these five off-season moves help you deliver.  What You’ll Learn:  How to create email drip campaigns that build trust on autopilot  The right way to optimize your Google Business Profile  Why video is a sales tool, not a popularity contest  How to turn happy clients into repeat buyers and referral machines  What your proposals should look like to close more deals faster  Download the free Off-Season Checklist at scriptmarketingco.com/resources, and get ready for a smarter, smoother 2026.