69: User-Generated Content Crucial In Travel, Part 1

What this episode covers

Tourism is the best industry for user generated content as most travellers wish to share their experiences with friends and family. But how do you entice this? First create a branded hashtag. Be sure this is creative but specific to your brand. Place this hashtag on all your own marketing materials, including any non-digital materials like business cards and vehicles. This will help promote your hashtag so your customers then know what to tag in on their own posts.

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