#69 | Wayfinding: Future Thinking – Symposium in London

How do we envision the future of wayfinding — and what does it take to integrate sustainability, technology and artificial intelligence into meaningful design strategies? How can individual measures come together to form a coherent system that benefits places, people and infrastructure? In this episode, Christian Lunger, host of geraumt and service designer at motasdesign, speaks with Andrew Barker, information designer, wayfinding specialist and Chair of the Sign Design Society. The occasion: Wayfinding: Future Thinking, a symposium taking place on 18 September 2025 at The Building Centre in Bloomsbury, London — co-organised by the Sign Design Society and SEGD as part of the London Design Festival. The symposium explores key themes shaping the future of the wayfinding industry: smart cities, multisensory and inclusive design, personalised navigation in the age of agentic AI, and the role of sustainable materials and behavioural data. Presentations by Alison Richings, Ángel Sánchez, Nadine Smith, Simon Borg, Luca Ballarini & Marta Doria, and Peter Reynolds offer a diverse mix of perspectives and approaches. Why this event matters. What surprised us about the proposals. Why the future of wayfinding must go beyond technology. And what we would do differently next time. A conversation for those who see wayfinding not as a background utility, but as a strategic and experiential element of place-making, communication and design. Shownotes https://signdesignsociety.co.uk/the-segd-sds-2025-symposium-ldf2025-wayfinding-future-thinking https://londondesignfestival.com/activities/wayfinding-future-thinking https://www.buildingcentre.co.uk https://www.motasdesign.com