#69: What Is Content and Why Is It Important For Contractors? (Pro Tip)

If you ask a contractor about content, they may tell you about a blog and stop right there. There's a lot of confusion in the contracting world about what content really is. Logan's here to clear up the most common misconceptions about what content really is. A true understanding of this stuff can completely change your business in the long-term.  In this episode, we talk about… Defining content and how contractors have a narrow vision of it Playing the long game with your content Staying consistent with your content the same as any other process Investing in sufficient and professional content creation   Links to resources: YouTube Facebook Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A