EPISODE · Dec 4, 2017 · 55 MIN

69 - Why You Need to Find Your Niche

from Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market. Because the tendency for many small business owners is "I wanna serve everyone - let me make my market as big as possible so I can make as many sales as possible." But the interesting thing is... by going broad and trying to reach everyone we can very often end up being nothing to no one.

Episode metadata supplied by the publisher feed · Published Dec 4, 2017

Embed this episode

Attribution link and audio player

NOW PLAYING

69 - Why You Need to Find Your Niche

0:00 55:15

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works?

This episode is 55 minutes long.

When was this Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works episode published?

This episode was published on December 4, 2017.

Can I download this Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!