#692 - Navigating the Digital Landscape: SEO and Content Marketing Insights with Alison Ver Halen (AV Writing Services)

In this captivating episode, we explore the dynamic world of SEO and content marketing with Alison Ver Halen. As a seasoned content marketer and SEO strategist, Alison brings a treasure trove of knowledge and experience to our listeners, offering invaluable insights into the digital marketing realm. We begin our conversation with a fundamental query that resonates with many business owners: "What should we be blogging about?" Alison provides practical guidance on identifying topics that not only resonate with your audience but also bolster your brand's online presence. Delving into the technical aspects, we discuss the significance of keywords in today's digital environment. Alison demystifies the concept of keywords, offering straightforward strategies for their effective use in boosting search engine visibility. Our dialogue then turns to the lifecycle of a blog post. Alison shares her expertise on what actions should be taken once a blog post is published, ensuring that it continues to engage and attract readers over time. A highlight of our conversation is Alison's perspective on a timeless SEO strategy that remains effective amidst the evolving algorithms of search engines. This segment is particularly insightful for those looking to adopt a long-term, sustainable approach to SEO. Additionally, Alison is ready to tackle questions about the best blogging platforms, helping listeners choose the right fit for their content creation needs. We also discuss the secrets behind creating powerful sales pages and effective content creation processes. This episode is a must-listen for anyone eager to navigate the complexities of SEO and content marketing. Join us for an informative journey into the heart of digital marketing success. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn’t do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: ⁠https://podcasters.spotify.com/pod/show/christopher-loo⁠ Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024