692: Todd Coerver on 3 Steps to Recovering a Lost Brand

Todd Coerver is the recently-announced CEO of the Austin, Texas, hamburger chain, P.Terry's. Prior to his current role, Todd served Larkburger as CEO and Taco Cabana as chief brand officer and Chief Operations Officer. And if we go back EVEN FURTHER... Before his role at Taco Cabana, Todd spent 14 years at Whataburger where he ended his tenure as VP of marketing and innovation. Check out P. Terry's founder/owner Patrick Terry's episode #691 as mentioned in today's episode! Check out The SPEED of TRUST: The One Thing That Changes Everything by Stephen M. R. Covey as mentioned in today's episode! Check out Contagious Culture by Anese Cavanaugh as mentioned in today's episode! Show notes… Calls to ACTION!!! Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote or mantra: "You only grow as fast as you can replicate the magic." In today's episode with Todd Coerver we will discuss: Growth and scaling Growth from within Do what you love Sharing information helps everyone Importance of execution Ditching the ego Being brand-driven Partnerships Employee reviews Let your staff move around within the company, don't pigeon-hole anyone What it takes to be an entrepreneur Trust as the most important thing among team members Simplicity and replication Employee-first mentality Today's sponsor: BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant's website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more.   Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country — they were even named best online payroll by PCMag. And as a listener, you'll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/unstoppable.  MarginEdge is the only restaurant management system to combine automatic invoice processing with POS and accounting integrations, improving financial performance, visibility, and efficiency. It all starts with snapping a photo of invoices with your smartphone. We take it from there – every line item and every handwritten note is captured. We then integrate with your POS, so each day you know everything you bought and everything you sold. We create a rolling P&L with drill-down capability and it flows effortlessly to your Accounting System of choice. For 50% off your first year. Go to me.marginedge.com/unstoppable   Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Spending the time to connect with people What is your biggest weakness? Finance-side of business What's one question you ask or thing you look for during an interview? Brand knowledge What's a current challenge? How are you dealing with it? Maintaining culture as we grow Share one code of conduct or behavior you teach your team. Assume positive intent What is one uncommon standard of service you teach your staff? Calmness leads to better decision-making What's one book we must read to become a better person or restaurant owner? GET THIS BOOK FOR FREE AT AUDIBLE.COM  The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael D. Watkins The SPEED of TRUST: The One Thing That Changes Everything What's one thing you feel restaurateurs don't know well enough or do often enough? Get off your phone/computer and go talk/connect to people Name one service you've hired. eSite Analytics What's one piece of technology you've adopted within your restaurant walls and how has it influence operations? Brink POS If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be? Take the time to connect with people Pick the right way over the easy way Be passionate about what you're doing or get out Contact info: [email protected] Thanks for listening! Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Todd Coerver for joining me for another awesome episode. Until next time!   Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!