#693 WP-Tonic This Week in WordPress & SaaS With Guest April Dunford

It's All About Positioning Baby. April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to many high-growth businesses. She is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning, so Customers Get it, Buy it, Love it. https://www.aprildunford.com/ https://www.linkedin.com/in/aprildunford/ Main Questions Practical positioning April Dunford #1 - April, how did you get into the semi-crazy world of technology and startups? #2 - I've learned that positioning your product, service, or plugin correctly is all-important; got any quick insights/tips on how to achieve this?   #3 - I think you really got to be prepared to pivot great quickly when it comes to positioning; what are your thought about this? #4 - What are some basic mistakes you see people making on a semi-regular basis for product positioning?   #5 - Are there any processes or mythologies that you can share with the listeners that you feel can help in the process of successful product positioning?   #6 - Is there one particular semi-big mistake you have made in business that you feel you can share with the audience that you have learned a lot from?     https://www.aprildunford.com/