#696 Use Data to Drive Content

According to our guest, Ryan Sullivan, modern day marketers understand that the buying journey is not linear. so the content on your website should speak to every aspect of the buying journey.  This creates a strong network effect on your website as you align your content with the search behavior of your target audiences. It is important to remember what people say, and what they actually do are not the same. That’s why it is important to have data tools which monitor actual search behavior instead of relying just on anecdotal information to drive your content topics.