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#698 Marketing Wallpaper episode artwork

EPISODE · Mar 20, 2022 · 1 MIN

#698 Marketing Wallpaper

from More than a Few Words · host Lorraine Ball | Digital Toolbox

Have you let your brand become marketing wallpaper. You've said the same things over and over and over again to build consistency which is great but you've said it so much people no longer hear it.  If that's happened to you and your message has become so bland that it's forgettable. You need to bring your brand to the forefront again with subtle changes.   Maybe it is pulling forward a new color in your visuals, or adjusting your standard wording to focus on one specific element of your message.  The small change in the familiar will catch your audience off guard and they are likely to start  paying attention to you again.

Episode metadata supplied by the publisher feed · Published Mar 20, 2022

What this episode covers

Have you let your brand become marketing wallpaper. You've said the same things over and over and over again to build consistency which is great but you've said it so much people no longer hear it.  If that's happened to you and your message has become so bland that it's forgettable. You need to bring your brand to the forefront again with subtle changes.   Maybe it is pulling forward a new color in your visuals, or adjusting your standard wording to focus on one specific element of your message.  The small change in the familiar will catch your audience off guard and they are likely to start  paying attention to you again.

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#698 Marketing Wallpaper

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This episode was published on March 20, 2022.

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Have you let your brand become marketing wallpaper. You've said the same things over and over and over again to build consistency which is great but you've said it so much people no longer hear it.  If that's happened to you and your message has...

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