7-19-22 – Counterpunch Inflation by Touting Your Small Business Status

This podcast is sponsored by SBS Accounting & Advisors.  Use the promo code FLASH and get 20% off your set up fee!  https://sbsaccountants.com/.---------- NEWS ROUNDUP1Inflation is roaring and on the top of everyone’s mind.  The CPI and PPI for June both exceeded experts’ predictions.The Atlanta Federal Reserve’s GDPNow tracker currently estimates that the US gross domestic product contracted by 1.6% in the second quarter.https://www.bls.gov/news.release/cpi.nr0.htm https://www.bls.gov/news.release/ppi.nr0.htm https://www.atlantafed.org/cqer/research/gdpnow---------- 2 A poll conducted by M&T Bank, and reported by CNBC, found that only a paltry 2% of small business owners know their company’s value.https://www.cnbc.com/2022/07/17/most-business-owners-dont-do-the-math-on-their-most-valuable-asset.html---------- 3A study conducted by Podium discovered small business owners are stressed.  72% said they feel burned out from the pandemic’s impact on their company.https://www.prnewswire.com/news-releases/small-business-owners-struggle-with-burnout-301588521.html ----------  FEATURE – Counterpunch Inflation by Touting Your Small Business Status Covid has significantly changed the landscape.  Consumers buy more goods from big providers that can deliver quickly and have a pricing advantage over smaller companies.But as a small business, you do have one major, albeit often overlooked, advantage – your size.  You see, people want to support small businesses.The 2022 Gallup Confidence in Institutions Survey found that 68% of Americans have a “great deal” or “quite a lot” confidence in small business.So, you need to trumpet your worth – to your customers and to your community.While you do want to generally keep the focus on the customer, bring the fact that you’re a small business into focus to distinguish what you can do better than large competitors.Talk about your contributions to the community.  Tell your business’ story, and what it does to make the lives of your customers better.   https://news.gallup.com/poll/394283/confidence-institutions-down-average-new-low.aspxhttps://news.gallup.com/poll/1597/confidence-institutions.aspxhttps://www.thimble.com/blog/small-business-confidence---------- I would love to hear from you! Please email me at [email protected]. ----------Email me at [email protected] give me feedback on the podcast.Show web site:  www.smallbizflash.com