7/22/14 Keith Chambers CEO Chambers Grp. episode artwork

EPISODE · Jul 28, 2014 · 1H 21M

7/22/14 Keith Chambers CEO Chambers Grp.

from Business Rockstars · host BUSINESS ROCKSTARS

Keith Chambers has assisted more than five hundred goods and service providers in formulating their marketing approach, including Clorox, Del Monte, Campbell’s, Coppertone, Arm &Hammer, Sparkletts, Hormel, Scotch-Brite, and Equal.He has helped brands as varied as Claritin and the Miss America Pageant develop and convey their product message to the consumer.The firm began as a successful package design studio for brands such as Coca Cola Foods, Van de Kamps, and Minute Maid.In 1988, when Sega approached him for assistance with their package design image for a new high-powered home video game platform. When told the company had yet to name their product, Keith saw an opportunity. His group created the brand Sega Genesis; by its second year, Sega Genesis was exceeding $500 million in sales.Considered unorthodox by many, The Chambers Group has brought originality to their marketing approach.Pierre Vudrag has always had a love of vintage posters, rock pictures, and collecting. After graduating from the High School of Art & Design, he went on the road with his band, touring with a number of punk bands, and ended up working as an A&R scout. Pierre eventually got a job at Warner Bros music and co-founded a record label called Mutiny Records in New York with Richie Sambora. The record business went through a major change around this time and he realized it was time to get out. He moved to Los Angeles, attended law school, and began working as General Counsel at the Tennis Channel. By this point, he’d accumulated a lot of memorabilia and posters, and his wife encouraged him to turn his love of collecting into a business. In 2011, he founded Limited Runs. In 2012, while watching the TODAY show, he saw a segment about Julien’s Auction House auctioning off a number of never-before-seen Marilyn Monroe photographs.

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