Erk Russell Fund Updates Giving in the New NIL Era

07-31-25 | Michael Ellis from the Erk Russell Fund joined Bryan and Travis on East Georgia’s Morning Show to discuss changes to giving and sponsorship opportunities in the new Name, Image, and Likeness (NIL) era of college athletics. Michael explained how evolving NIL rules are reshaping the way fans, donors, and sponsors support student-athletes at Georgia Southern University. The conversation covered new opportunities for engagement, how fundraising structures are adapting, and the continued importance of the Erk Russell Fund in supporting Georgia Southern athletics in a rapidly changing collegiate sports landscape.