7-5-22 – A Mission Statement That Actually Works

This podcast is sponsored by SBS Accounting & Advisors.  Use the promo code FLASH and get 20% off your set up fee!  https://sbsaccountants.com/.---------- NEWS ROUNDUP1Late last week, the Atlanta Federal Reserve’s GDPNow tracker estimated that the US gross domestic product contracted by 2.1% in the second quarter.Consumer spending, which has an immediate impact on many small businesses, is also moving in the wrong direction.https://www.atlantafed.org/cqer/research/gdpnow https://www.bea.gov/news/2022/personal-income-and-outlays-may-2022---------- 2Walmart held its largest-ever annual sourcing event last week, dubbed “Open Call.”  Many entrepreneurs and small businesses pitched their products to the retail giant, and winners were given large paper golden tickets to indicate they’d received one of the prized deals.  https://engage.walmart-jump.com/ ---------- 3Search engine activity indicates more people are interested in opening a small business, according to data provided by Semrush and reported in Search Engine Journal.https://www.searchenginejournal.com/small-business-search-trends-on-the-rise-in-2022/456359/---------- FEATURE – A Mission Statement That Actually WorksMission statements matter.  Small businesses that ignore them are at a disadvantage.A genuinely significant mission statement, one grounded in the real world that actually speaks to your reason for being, brings great benefit. Do your employees understand the passion that first led you to start your business?  Do your customers?  Do your other stakeholders?  If they don’t, you’re settling, not flourishing.For your employees, a mission statement is central to helping them find meaning in their work.Research shows that employees with purpose beyond just collecting wages are happier, more productive, and change employers less often.---------- I would love to hear from you! Please email me at [email protected]. ----------Email me at [email protected] give me feedback on the podcast.Show web site:  www.smallbizflash.com