EPISODE · Mar 20, 2021 · 1H 2M
#7 | 5 Critical Lessons Clinicians Must Learn to Commercialise Their Medical Device Globally
What does it really take to move from concept to commercial success in healthcare?In this episode, Hakeem speaks with Helen McCormack, CEO of HMC Marketing Consultancy, who brings decades of global experience across pharma, surgery, SAAS, biotech, pharmacy, and medical devices. She shares powerful lessons for clinician-founders navigating the complex journey of taking innovation to market.Learn the must-know differences in commercialisation across healthcare sectorsUnderstand what it takes to launch in global markets — and avoid common misstepsDiscover how clinicians can bring commercial clarity to innovation from day oneHit play now to uncover expert insights that will shape your next move.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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What this episode covers
On todays episode I am delighted to be joined by Helen McCormack who is the CEO of HMC marketing consultancy. Through executive business and global commercial roles she has become an expert in many aspects of the healthcare industry from concept to commercialisation. Helen has worked in most markets and in all aspects of healthcare, from pharmaceuticals, surgery, pharmacy, SAAS, biotechnology and medical devices sectors Watch video here>>> https://youtu.be/0wrCX6GcFV8
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#7 | 5 Critical Lessons Clinicians Must Learn to Commercialise Their Medical Device Globally
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