7. $600 and a Suitcase: How Leticia Prado Built a Multi Million Dollar Haircare Brand Sold in 56 Countries

At 21, Leticia Prado arrived in Australia with just $600, a suitcase full of keratin treatments, and a determination to build a better life for herself and her mum. Within 24 hours of landing, she'd booked her first client through a Brazilian Facebook group. Before long, she was washing clients' hair in her apartment bathtub and running a fully booked home salon. In this episode, Ally sits down with Leticia, founder of BKT (Beauty Keeps Transforming), to unpack the journey from home salon to global haircare brand. They discuss the decisions that changed everything, the challenges of scaling a business, the power of organic content, why AI is becoming essential for salon owners, and what it really takes to build a brand that now reaches more than 56 countries. In This Episode Why Leticia moved from Brazil to Australia with just $600. Finding her first clients through a Facebook group. Growing from a home salon to an international brand. The neighbour complaint that changed her business. Launching BKT during COVID and selling $56,000 on day one. Why she developed Nanoplasty. Leadership, cash flow and scaling a global business. How AI is transforming the way she runs her company. The biggest myths about smoothing treatments. Why hairdressers need to stop calling themselves "just a hairdresser." Resources Mentioned The Beauty Grail | Online Education BKT Nanoplasty BKT Pro Instagram Leticia Prado Instagram Timely: New customers receive 50% off for 3 months when you use the CODE: TBG Natalie Anne Haircare Kaine Vakai x Jadore Hair Supplies Fone King: Get 15% off all purchases when you use the CODE: BEAUTY15