#7 Alex Smith - Strategy

In this conversation, Benjamin interviews strategy expert Alex Smith. They discuss the concept of strategy and its importance in business. Alex emphasizes the need for businesses to focus on delivering unique value rather than competing for market share. They also touch on the strategic approaches of companies like Apple and Tesla. Alex provides insights into his book and shares resources for further learning. Guest: Alex is an award winning strategist known for his work with his company, Basic Arts where he aims to make companies without competitors. Alex is a responsible for the direction of some of the most exciting and fastest growing new brands of the past decade. He is founder of Basic Arts, and writer of newsletter "The Hidden Path", which teaches strategic thinking to founders. Homepage ⁠⁠⁠⁠⁠https://basicarts.org/ LinkedIn ⁠⁠⁠https://www.linkedin.com/in/alex-m-h-smith/ Newsletter the Hidden Path⁠ https://basicarts.org/newsletter/ Alex Book https://basicarts.org/book/ Stellar Work: Check out ⁠⁠⁠⁠www.stellarwork.com⁠⁠⁠⁠ for more information about how agile transformations work Make sure to follow us on your podcast player 🔔 as well as on LinkedIn to never miss out on more content: ⁠⁠⁠⁠https://www.linkedin.com/company/stellarwork/⁠⁠⁠⁠ Sponsors: 😅 Well, making a podcast ain't cheap, so this could be you. Note: Stellar Work Podcast hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions. 🤘 Generated Music: https://suno.com/@stellarwork