7 Brands, 1 Vision: Inside the Mind of a Modern CMO | BRANDED+

What happens when a single trampoline park expands into a powerhouse of seven youth-focused franchises? Jessica Correa, Chief Marketing Officer at Unleashed Brands, joins Jackson Carpenter to break down the art—and science—of scaling a brand ecosystem without losing the heart of each individual identity.From legacy systems and AI-powered automation to marketing across wildly different age groups, Jessica shares the strategies driving growth across brands like Urban Air, Snapology, and Premier Martial Arts. It's a deep dive into building structure without suffocating creativity—and how to keep your brand agile in a world that’s constantly evolving.Whether you're building a multi-brand empire or just trying to market to both 3-year-olds and teens (spoiler: not easy), this episode has something for you.