7 Brands, 1 Vision: Inside the Mind of a Modern CMO

What this episode covers

What happens when a single trampoline park expands into a powerhouse of seven youth-focused franchises? Jessica Correa, Chief Marketing Officer at Unleashed Brands, joins Jackson Carpenter to break down the art—and science—of scaling a brand ecosystem without losing the heart of each individual identity.From legacy systems and AI-powered automation to marketing across wildly different age groups, Jessica shares the strategies driving growth across brands like Urban Air, Snapology, and Premier Martial Arts. It's a deep dive into building structure without suffocating creativity—and how to keep your brand agile in a world that’s constantly evolving.Whether you're building a multi-brand empire or just trying to market to both 3-year-olds and teens (spoiler: not easy), this episode has something for you.

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Frequently Asked Questions

How long is this episode of BRANDED Leaders?

This episode is 39 minutes long.

When was this BRANDED Leaders episode published?

This episode was published on April 9, 2025.

What is this episode about?

What happens when a single trampoline park expands into a powerhouse of seven youth-focused franchises? Jessica Correa, Chief Marketing Officer at Unleashed Brands, joins Jackson Carpenter to break down the art—and science—of scaling a brand...

Can I download this BRANDED Leaders episode?

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